In the fast-paced world of digital marketing, agility is key, and Amazon Business has proven itself a frontrunner by seamlessly incorporating a popular social media
How Brands Should Address Social Media Trends on Sensitive Topics It is safe to say most of you reading this have seen the slap heard
As social media marketing becomes part of the common thread in an organization’s marketing and communications efforts, it is important to understand that social media
As marketing professionals, we are accustomed to gathering information and creating organic marketing content for the brands we serve, BUT at the same token, most
Over a year has passed since the initial COVID-19 outbreak that left thousands of people adjusting to a new normal. For many, this new version
When planning social media content, a best practice is calendaring out not only your promotional campaigns but your ongoing (monthly) brand storytelling content. This process
Social media has become a vital part of most businesses marketing efforts, but are you getting the most out of your social media plan? Budgeting
As we enter 2022, we are on the cusp of a huge cultural digital transformation. What was once known as the “Information Superhighway,” the Internet
Key performance indicators, also known as KPIs, are essential to marketing online. If you are not sure what we are talking about, read more about
What is a KPI? Just like every industry, marketing is filled with acronyms. In digital marketing, you may have come across the acronym “KPI” and
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